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SIBLING RIVALRY - ADDIDAS AND PUMA

  
  THE GREATEST SIBLING RIVALRY EVER

Ever wondered what sibling rivalry is ? I know you do know very well but you may not know how denting it could be to a lineage 

The greatest Sibling Rivalry ever reported between two brothers is that of Adolf and Rudolf Dassller, coded "The Dassller Brothers"

You may not know that Addidas and Puma are the biggest rivals in the sport shoe industry 

After inheriting their fathers talent of shoe making, the brothers went into show making in 1920 with the name THE DASSLLER BROTHERS SHOE COMPANY 
Adolf was the quiet type who created designs in his craftsmanship while Rudolf was more of the vocal type who does the marketing 

Legendary Olympian Jesse Owens gave them a world wide recognition after wearing their shoe for the Olympic games in 1936 he later won 6 medals at the Olympics and that was the breakthrough for the Dassller Brothers

Till date there was no actual reason or events that gave cause for their split, some said it was due to some financial misuse while some said it was outright stealing 

It was not only the brothers that had this rivalry going, their workers too had this habit of not socialising with one another. This got more gory when there was several law suits between the two companies over trademark rights and all...
Adi and Rudi both died in the 1970s with both not reconciling 

The two companies never had anything to do together till 2009 when a novelty match was organised between the two companies.... 

This is one sibling rivalry that the world will keep for a long time if not forever.

zehola 

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